Chapters

Chapter 1: Moving Pictures
Henry, an animator, visits his old workplace, animation studio Joey Drew Studios, upon invitation of his old friend and former employer Joey Drew. Having not visited in 30 years, Henry finds the place abandoned. He then encounters a mutilated corpse of Boris the Wolf, one of the cartoon characters. From an old audio recording, Henry learns that Joey seemed to participate in bizarre occult practices. Henry also discovers a mysterious ink machine Joey had installed, and attempts to activate it. After doing so, Henry gets attacked by a humanoid ink monster whose face resembles that of the studio's most popular character, the cartoon demon Bendy. Henry attempts to flee Bendy as the studio starts to slowly flood with ink. Just before Henry reaches the exit, the floor collapses underneath him, trapping him in a room below. Then, upon approaching a pentagram drawn on the floor, Henry experiences visions of the ink machine, a wheelchair, and the Bendy monster, before passing out and ending the chapter.

Chapter 2: The Old Song
Determined to find an exit, Henry walks into the studio's music department. Armed with an axe, he kills several hostile ink creatures. Henry solves a few puzzles to reach the exit, but is knocked unconscious. Upon waking up, Henry learns his attacker is Sammy Lawrence, the studio's former music director. Trapped in an ink body and having gone insane, Sammy, who now worships Bendy as a deity, attempts to offer Henry to the demon as a human sacrifice in order to return to normal. This backfires when Bendy appears and kills Sammy instead. Henry flees from Bendy again, and after successfully escaping, encounters a living version of Boris the Wolf.

Chapter 3: Rise And Fall
Having teamed up with Boris, Henry walks into Heavenly Toys, the studio's toy manufacturing department. There, he encounters a living, insane version of Alice Angel, another cartoon character. Henry finds out that Alice has been sacrificing other cartoon characters, such as an iteration of a member of the Butcher Gang, in order to improve her appearance. Alice offers Henry his freedom in exchange for a few errands and provides him with tools to help him. Henry carries out these various errands, killing ink monsters and gathering several materials for Alice all while evading Bendy and the Projectionist, a projecter-headed monster. After every task is complete, Henry and Boris ascend in an elevator. However, Alice then proclaims she wants to use Boris for herself, and the elevator plummets down. As Boris tries to revive an unconscious Henry, he is pulled away by Alice.